In just four weeks, a newly optimized landing page for Supreme Bath Refinishing started ranking for 15 relevant keywords related to the company’s services. While the page is not yet ranking in the top 10 positions, the initial results indicate promising progress, especially for keywords with high commercial and conversion intent. This case study outlines the steps taken to create and optimize the content, leading to these early ranking improvements.

Initial Situation and Challenges

Before this campaign, Supreme Bath Refinishing’s landing page did not rank for any relevant keywords. Despite offering specialized bathroom refinishing services, the website was failing to capture traffic for key terms such as “superior bath refinishing” and “bathtub refinishing cost.” This created a challenge in attracting organic traffic that would lead to conversions. The goal was to start ranking for these critical search terms within a short period to drive relevant traffic and potential leads.

Strategy and Implementation

Content Creation and Rewriting

The primary task was to rewrite and optimize the content of the landing page to align with relevant search queries and user intent. This involved creating new content that was more informative, engaging, and tailored to address potential customer needs.

Focus on Commercial Intent Keywords

The content was crafted around high-intent commercial keywords such as “tub refinishing cost”, “cost to refinish floors”, and “tile refinishing”. These keywords were selected because they directly aligned with the services offered by Supreme Bath Refinishing and were likely to drive conversions.

Keyword Placement and Optimization

To ensure search engines would recognize the page’s relevance, we strategically placed these keywords throughout the content, including headers, subheaders, and body text. We also ensured that the keywords were integrated naturally to maintain readability and user engagement.

On-Page SEO Improvements

In addition to content rewriting, we focused on key on-page SEO elements to improve the page’s chances of ranking.

Meta Description and Title Optimization

We optimized the page’s meta description and title tags by incorporating the primary keywords. This helped make the page more appealing in search engine results, increasing the likelihood of users clicking through to the website.

Internal Linking

We added internal links to other relevant service pages, such as those focused on “bathtub reglazing” and “floor refinishing” to provide users with more information and guide them through the site. This also helped improve the site’s crawlability and provided search engines with a clear structure of related content.

Early Monitoring and Adjustments

Once the content was live, we closely monitored the page’s performance using tools like Ahrefs and Google Search Console to track keyword rankings and impressions. This allowed us to make small adjustments to optimize performance further, including tweaking content based on user engagement data and adjusting internal links to improve navigation.

Results After Four Weeks

Ranking for 15 Keywords

Within four weeks, the landing page started ranking for 15 relevant keywords, none of which had previously ranked. These keywords are already appearing in the search engine results, with the potential for further ranking improvements as the page continues to build authority.

• Keyword Growth: 15 keywords now rank, up from 0.
• Example Keywords: “tub refinishing,” “tile refinishing,” and “cost to refinish floors” are now gaining traction in the rankings.

Ranking Improvements for High-Intent Keywords

While we have not yet reached the top 10 positions, many of these keywords have already entered the top 20-50 positions in Google search results. This early momentum suggests that the landing page is becoming more visible to users and search engines alike.

• Ranking for Commercial Intent Keywords: Keywords with high commercial intent, such as “tub refinishing cost”, are starting to rank, increasing the chances of attracting users who are ready to convert.

Early Organic Traffic and Visibility

Although the page is not yet driving significant organic traffic, the early ranking positions are a positive indicator of future growth. As the page continues to gain authority and improve in rankings, we expect traffic to increase steadily.

• Increased Visibility: The landing page has started appearing for searches related to bathtub refinishing and tile refinishing, building the foundation for future traffic growth.

Conclusion

In just four weeks, the optimized landing page for Supreme Bath Refinishing began ranking for 15 relevant keywords, demonstrating the impact of strategic content optimization and on-page SEO improvements. Although the page is not yet in the top 10, the fact that it is gaining traction for keywords with commercial and conversion intent is a strong sign of progress. As we continue to monitor and optimize the page, we expect to see further ranking improvements and increased organic traffic in the coming months.