Over the course of 7 months, I worked with Bloomster, an education company, to drive substantial growth in user acquisition, engagement, and event interactions through a combination of SEO and paid social media strategies. By improving their search engine visibility and launching targeted social media ads, Bloomster experienced a 855% increase in total users, a 980% increase in new users, and a 161.8% increase in event count. This case study outlines the approach and results achieved in this 7-month period.

Initial Situation and Challenges

Before starting this project, Bloomster faced challenges in attracting users and getting them to engage with its platform. Despite offering valuable educational resources, their website struggled with low organic traffic and minimal interactions. Additionally, Bloomster’s previous paid social campaigns were not optimized, limiting their ability to convert new users.

The main challenge was to increase visibility, drive significant user growth, and improve engagement with the platform’s educational resources through both SEO and paid social efforts.

Strategy and Implementation

SEO Optimization

To boost organic search traffic, I conducted comprehensive keyword research and optimized the site’s key pages to improve search engine rankings for educational search terms.

• Keyword Optimization focused on high-intent keywords like “online learning platform,” “digital classroom tools,” and “virtual education resources.” These keywords were strategically incorporated into meta tags, headers, and content across the site, making Bloomster more discoverable in search results.
• Content Optimization helped improve the relevance and clarity of the platform’s content to better align with user searches and needs. By refining educational resources, Bloomster could engage users looking for specific solutions and tools.
• Technical SEO Enhancements were made to optimize page load times, mobile usability, and overall site structure. This not only enhanced the user experience but also improved the site’s SEO performance.

Paid Social Media Campaigns

In tandem with the SEO efforts, I launched a series of targeted paid social media campaigns on platforms like Facebook and Instagram to drive new user acquisition and engagement.

• Targeted Social Ads highlighted Bloomster’s educational offerings, focusing on students, parents, and educators. By promoting the platform’s unique educational tools and resources, new users were drawn to engage with key features.
• A/B Testing helped optimize ad copy, visuals, and targeting, ensuring that the highest return on ad spend (ROAS) was achieved while reaching the most relevant audience.
• Custom and Lookalike Audiences were created based on the interests and behaviors of Bloomster’s ideal users. Lookalike audiences were also used to reach potential users similar to those already interacting with the platform.

User Engagement and Event Tracking

Improving engagement and tracking user interactions were critical for this project. I implemented event tracking to monitor key actions on the platform.

• Event Tracking captured data on how users interacted with the platform’s key features, including course enrollments, resource downloads, and other engagements, enabling insights into user behavior and the effectiveness of both SEO and paid campaigns.
• Landing Page Optimization helped simplify navigation and improved calls to action, encouraging users to engage more deeply with the platform by enrolling in courses or downloading resources.

Results over 7 Months

User Growth and New User Acquisition

The combined efforts of SEO and paid social media resulted in remarkable growth in user acquisition over 7 months.

• Total Users saw an 855% increase, growing from a small initial base to 4.8K users by the end of the campaign.
• New Users surged by 980%, with 5.4K new users joining the platform during this period, largely driven by the effectiveness of the paid social campaigns.

Event Growth and Engagement

The increase in user acquisition translated into a significant rise in event interactions, with more users engaging with Bloomster’s educational resources.

• Event Count grew by 161.8%, reaching 355K events, including course enrollments, downloads, and other key interactions.
• Key Events highlighted strong engagement, with 1.5K key events recorded. This demonstrated that users were actively interacting with important features like signing up for courses and utilizing educational materials.

Improved User Behavior

Alongside user growth, the platform saw improvements in how users interacted with its content. Users spent more time on the platform and engaged more deeply with key features.

• Average Engagement Time was 12 minutes and 52 seconds per session, indicating that users were engaging deeply with the platform’s content and resources.
• Engagement Rate improved, as more users actively interacted with course offerings and educational resources, driving higher user retention and satisfaction.

Conclusion

In just 7 months, Bloomster achieved outstanding growth through a balanced approach combining SEO and paid social media strategies. By driving an 855% increase in total users, a 980% increase in new users, and a 161.8% increase in event count, Bloomster positioned itself as a leading educational platform, attracting a growing user base.

The success of this campaign highlights the effectiveness of integrating organic SEO improvements with targeted paid social efforts to drive both immediate user acquisition and sustained engagement in a highly competitive market. Through continuous optimization of content, technical performance, and marketing strategies, Bloomster has laid a strong foundation for long-term success in the online education space.