From October 2023 to April 2024, I worked with Southwire to significantly increase their backlink profile by leveraging free tools like the “voltage drop calculator” and optimizing key landing pages for search engines. These efforts resulted in the acquisition of 2,383 new backlinks in just 6 months. The focus was on improving the visibility of high-value tools and offering useful resources that naturally attracted backlinks from authoritative websites, driving organic growth.

Initial Situation and Challenges

Southwire had a strong product offering but lacked a solid backlink profile that could improve their search engine authority. While they offered valuable free tools such as the “voltage drop calculator,” these pages were not optimized to their full potential, missing the opportunity to attract more users and backlinks.

The main challenge was to rank highly in search engine results pages (SERPs) for targeted keywords, especially for the free tools offered, and to organically grow their backlink profile by attracting links from reputable websites.

Strategy and Implementation

Optimization of the “Voltage Drop Calculator” Landing Page

The first major step was to optimize Southwire’s popular “voltage drop calculator” landing page, making it a central tool in attracting organic traffic and backlinks.

Keyword Targeting

We focused on ranking for highly relevant search terms such as “voltage drop calculator,” “calculate voltage drop,” and “electrical calculator tools.” These keywords were strategically integrated into the content, meta tags, and headers of the landing page to improve SERP rankings.

Content Enhancement

To further boost the page’s authority, we improved the quality of the content around the tool. This included detailed explanations, user instructions, and adding use cases that demonstrated the value of the calculator for electrical professionals.

User Experience Improvements

We enhanced the user interface of the “voltage drop calculator” to make it more intuitive and user-friendly, encouraging repeat visits and making the tool easy to share among industry professionals. This user experience optimization helped increase engagement and retention, contributing to more backlinks as users found the tool valuable.

Organic Backlink Acquisition through Free Tools

The “voltage drop calculator” became a cornerstone for attracting natural backlinks. By offering this free tool, we were able to build relationships with industry websites and forums that linked to Southwire as a trusted resource.

Outreach to Industry Sites

We reached out to electrical blogs, forums, and educational websites, highlighting the utility of the “voltage drop calculator.” These efforts led to many backlinks from reputable sites, helping to boost Southwire’s domain authority.

Organic Backlink Growth

Thanks to its improved ranking and visibility, the “voltage drop calculator” landing page organically attracted backlinks from various authoritative websites, contributing significantly to the backlink profile.

Technical SEO and Link-Building

Beyond optimizing the landing page, we also focused on technical SEO improvements and manual outreach to further increase Southwire’s backlinks.

Internal Linking

We optimized internal linking structures, connecting the “voltage drop calculator” with other relevant pages on Southwire’s site. This improved crawlability and provided users with more value, increasing time spent on the website.

Outreach Campaign

A manual outreach campaign was initiated to acquire additional high-quality backlinks. We contacted relevant websites that would benefit from linking to Southwire’s tools, including educational platforms, industry blogs, and business directories.

Results from October 2023 to April 2024

Backlink Growth by 2,383

Through targeted SEO optimization, content enhancements, and organic outreach, Southwire’s backlink profile increased by 2,383 over the 6-month period. This substantial growth in backlinks helped elevate the company’s authority in search engines.

• Total Backlinks: Grew from 8,000 to 10,383 backlinks over 6 months, representing an impressive increase driven largely by the “voltage drop calculator.”
• Referring Domains: The number of referring domains increased as well, with 1,124 new domains linking to Southwire’s free tools and resources, further diversifying the backlink profile.

Monthly Organic Traffic to the “Voltage Drop Calculator”

The optimized landing page for the “voltage drop calculator” climbed to the top of the SERPs for competitive search terms, resulting in 14,000 organic users monthly visiting the page.

• SERP Position: The “voltage drop calculator” maintained a #1 ranking for critical keywords over several months, driving sustained organic traffic.
• User Engagement: Engagement metrics improved significantly, with users spending more time on the page and frequently returning to use the tool.

Improved Domain Authority and Search Visibility

As a result of the backlink growth and sustained user engagement, Southwire saw improvements in its overall domain authority and search engine visibility.

• Domain Authority: Increased by 4 points, helping Southwire rank higher for competitive search terms across other key areas of their site.
• Search Visibility: Southwire’s free tools, including the “voltage drop calculator,” became the go-to resource in their industry, leading to higher visibility in search results.

Conclusion

In just 6 months, Southwire successfully grew its backlink profile by 2,383, largely through the optimization of their popular “voltage drop calculator” landing page and targeted outreach efforts. The free tool proved to be an invaluable asset, attracting 14,000 organic users monthly and consistently ranking at the top of the SERPs. This case study demonstrates how offering valuable resources and optimizing key landing pages can lead to significant organic growth in backlinks and search visibility.

Southwire’s improved backlink profile has laid a strong foundation for continued success, with their tools continuing to attract users and links, helping to solidify their position as an authority in the electrical industry.