Working with Special Springs NA, a company specializing in manufacturing die springs, we aimed to significantly improve the search engine rankings for their primary keyword, “die springs.” Through strategic updates to on-page SEO elements, such as optimizing the title and meta description, we successfully boosted the page’s rankings to achieve the #1 spot in the SERP for this highly competitive keyword. This case study outlines the key steps taken to secure this ranking and the impact of those efforts on traffic and visibility.

Initial Situation and Challenges

The primary challenge for Special Springs NA was the competitive nature of the die spring market. The company’s website had good content but was underperforming for important search terms like “die springs” due to outdated meta elements and insufficient on-page SEO optimization. To capture more organic traffic and improve their online visibility, it was critical to enhance both the content and technical SEO aspects of their landing pages.

Strategy and Implementation

Title and Meta Description Optimization

One of the most impactful changes we made was updating the page’s title and meta description to align with the targeted keyword and highlight key selling points of the product.

Title Update for Targeted Keyword Focus

The previous title of the page was not fully optimized for the main keyword, “die springs.” We changed the title to “Die Springs That Are Shipped Same Day | Special Springs NA” to ensure that the page would rank better for users searching for die springs, while also emphasizing an important benefit — same-day shipping. This change allowed us to capture more clicks and improve the page’s relevancy for search engines.

Meta Description Optimization

We revamped the meta description to not only integrate our target keywords but also highlight the benefits of our service. By focusing on key features such as “USA-manufactured mini, standard, and large die springs” and emphasizing “same-day shipping,” we made the SERP listing more attractive to potential customers. This encouraged more users to click through, boosting the page’s click-through rate (CTR).

On-Page Content Restructuring

To further enhance the SEO value of the page, we restructured the on-page content, ensuring that it was both keyword-rich and informative for users.

FAQ Schema Markup

A key addition to the page was implementing FAQ schema markup, which allowed us to appear in Google’s Rich Snippets. We curated questions around common queries related to die springs, such as “What are the benefits of die springs?” and “How durable are die springs for industrial use?” This not only provided valuable information to potential customers but also improved the page’s visibility in search results by enabling it to show up as a featured snippet.

Content Expansion

We expanded the on-page content by adding more detailed descriptions of the product offerings. This included a breakdown of the different types of die springs, their uses in various industries, and their unique features, such as high durability and corrosion resistance. These content additions provided more value to users and signaled to search engines that the page was highly relevant for the targeted keyword.

Technical SEO Enhancements

In addition to content and meta optimizations, we made technical SEO improvements to ensure that the page was fully optimized for search engines.

Internal Linking

We added internal links to other relevant pages on the site, such as those detailing custom spring manufacturing and related products. This helped improve the site’s crawlability and directed users to explore more content on the website.

URL Structure

The page’s URL was optimized to be concise and relevant, ensuring that it included the target keyword “die springs.” The URL structure became specialspringsna.com/die-springs/, making it more accessible to both search engines and users.

Results Over the 6-Month Period

Achieving #1 Ranking for “Die Springs”

Through these combined efforts, the Special Springs NA landing page for die springs climbed to the #1 position in the SERP for the primary keyword “die springs.” This achievement greatly increased visibility for the product and solidified Special Springs NA as a top competitor in the die springs market.

• Top SERP Ranking: The page ranked #1 for the keyword “die springs” consistently over the 6-month period, outperforming competitors and drawing significantly more organic traffic.

Increased Organic Traffic and CTR

With the improved rankings and optimized meta descriptions, the page saw a marked increase in both organic traffic and CTR.

• Organic Traffic Growth: The page experienced a 35% increase in organic traffic, with users finding the page more easily due to its higher SERP ranking.
• CTR Improvement: The updated meta description led to a 20% increase in CTR as more users clicked through to the site, attracted by the clear messaging and highlighted benefits such as same-day shipping.

Enhanced Engagement and User Retention

With the FAQ schema and expanded content, users spent more time on the page, engaging with the detailed product information and exploring other sections of the site.

• Engagement Metrics: The page’s average session duration increased by 18%, indicating that users found the content valuable and relevant to their needs.

Conclusion

By focusing on strategic SEO enhancements, including title and meta description optimization and the addition of FAQ schema markup, Special Springs NA successfully achieved the #1 SERP ranking for the highly competitive keyword “die springs.” This ranking significantly increased the company’s organic traffic and CTR, driving more potential customers to their site. Through careful content restructuring and technical SEO improvements, Special Springs NA has positioned itself as a top authority in the die springs market and continues to reap the benefits of improved search visibility and user engagement.