In April, Supreme Bath Refinishing experienced a 50% growth in keyword rankings, achieving the 1st position for “Bathroom Refinishing” and maintaining the top spot for “Bath Refinishing.” These keywords, which have solid search volumes, significantly boosted the company’s visibility. Furthermore, the keyword “Shower Refinishing” broke onto the first page, ranking at position 5, and we successfully recovered first-page rankings for “Tub Refinishing” and “Tub Refinisher,” which had been lost in March. These achievements reflect the positive impact of the content updates and SEO changes we implemented.

Initial Situation and Challenges

Despite offering high-quality services, Supreme Bath Refinishing struggled to rank for key service-related keywords. Their online visibility had been inconsistent, with some crucial keywords dropping off the first page of search results. The primary challenge was to regain lost rankings for terms like “Tub Refinishing” while improving visibility for other essential terms such as “Shower Refinishing” and “Bathroom Refinishing.”

Strategy and Implementation

Landing Page Optimization for Higher Rankings

To address the ranking challenges, we focused on optimizing the landing pages that had previously ranked for these target keywords. Our goal was to align the content with user intent and make it more competitive by including additional, relevant information about Supreme Bath Refinishing’s services.

Competitive Analysis

We conducted an in-depth competitive analysis to identify how competitors were ranking and what kind of content they were prioritizing. By comparing keyword usage, content structure, and user engagement strategies, we identified several gaps in Supreme Bath Refinishing’s existing content.

Keyword Strategy Update

After analyzing the competition, we made strategic changes to the target keywords. Keywords were carefully selected based on search intent and volume, ensuring that they matched what potential clients were searching for. Terms like “Shower Refinishing” and “Bathroom Refinishing” were prioritized because of their relevance and potential to drive traffic.

Content Enhancement

We updated the landing page content to include more detailed information about Supreme Bath Refinishing’s services. The new content not only provided users with valuable insights but also optimized the page’s relevance to search engines, which improved its ranking.

Execution and Monitoring

Once the changes were implemented, it took about 3 to 4 weeks for the new keywords and content updates to reflect in the rankings. During this period, we closely monitored the site’s performance, tweaking elements as necessary to ensure continuous improvement.

• “Bathroom Refinishing” and “Bath Refinishing” both achieved 1st position rankings.
• “Shower Refinishing” rose to position 5, breaking into the first page of search results for the first time.
• Rankings for “Tub Refinishing” and “Tub Refinisher” were restored to page 1, after having previously dropped off in March.

Results from April

Achieving 1st Position for Key Keywords

The changes made to Supreme Bath Refinishing’s content and keyword strategy resulted in top rankings for highly competitive keywords.

• First position achieved for both “Bathroom Refinishing” and “Bath Refinishing.”
• The keyword “Shower Refinishing” reached position 5, significantly boosting its visibility.
• The keywords “Tub Refinishing” and “Tub Refinisher” were restored to page 1 rankings, which had previously been lost.

Keyword Growth by 50%

The overall keyword ranking improvements reflected a 50% growth in rankings for all target keywords. This growth translated to higher visibility, more traffic, and greater credibility in search results.

• Traffic Increase: Organic traffic increased significantly, as the top-ranking keywords drew more visitors to the site.
• Improved Visibility: With multiple keywords now ranking on the first page of search results, Supreme Bath Refinishing enjoyed a major boost in online visibility.

Impact on Business

These improved rankings not only helped Supreme Bath Refinishing attract more visitors but also enhanced their credibility as a leader in bathroom refinishing services. The company now enjoys increased exposure to potential clients searching for their services, resulting in higher engagement and conversion opportunities.

Conclusion

The success of Supreme Bath Refinishing’s SEO campaign in April highlights the importance of a well-planned and executed SEO strategy. By updating landing page content, conducting competitive analysis, and optimizing keyword strategies, we achieved 1st position rankings for key terms, saw 50% keyword growth, and restored previously lost rankings. Supreme Bath Refinishing is now better positioned in search results, ensuring long-term growth and online visibility in the competitive market of bathroom refinishing services.